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transit media
Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles〔(Outdoor Media Association )〕 such as on the side of or above the seats of a bus or tram.〔''Lehman v. City of Shaker Heights'' 418 U.S. 298 (1974).〕
==Advertising medium==
Transit media used to consist of paper or paint, but LED panels may be used, allowing advertisements to be rotated or scheduled by GPS location, enabling advertisers to target specific audiences.〔(Litelogic: LED advertising panels )〕 The medium offers a balance between traditional billboards and smaller, more mobile signage.〔(BandT: Transit Media on the fast-track )〕 For example, an individually branded car might be casually driven around a city for the majority of the time, but can occasionally be integrated into a multi-vehicle convoy or parked arrangement suitable for promotional activities.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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